2015 E3 LA

Global Exhibition

Smilegate 2015 E3 LA

Global Exhibition

Project Background

Smilegate is a global game company that was founded in 2002. Having 5 core business sectors of game development, publishing, platform, investment and social contribution, the company has expanded through strategic partnerships with a variety of high profile companies. Servicing over 650 million subscribers worldwide, Smilegate is one of the top gaming companies around the globe.

E3 (Electronic Entertainment Expo), being considered the largest gaming expo in North America, is a premier trade event for the video game industry hosted in LA. The expo welcomes publishers, developers and manufacturers to showcase their goods to the world and network to create beneficial partnerships for the future. The Expo features an exhibition, events, panels, press conferences and much more.

About Smilegate.

Our Solution

Eidetic Marketing was responsible for the overall design, build-up, brand fabrication and activation of Smilegate's E3 B2B booth. Focusing on both practicality and exposure, the overarching design was creatively incubated using Smilegate's brand assets to best reflect the company values in an eye catching way. Booth build and fabrications were of exceptional quality. Further, Eidetic Marketing was responsible for overall management of the booth.

- Key visual design, fabrication of booth and brand applications for B2B booth
- Effective on-site administration from build-up to break-down
- Optimized exposure and functionality to encourage booth interest and business partnerships