2016 E3 LA

Global Exhibition / Global PR Service

NetEase 2016 E3 LA

Global Exhibition / Global PR Service

Project Background

NetEase is a Chinese IT company that was founded in 1997. Being a key pioneer in the establishment of China's internet services sector, the company has rapidly developed to become a major global company. Providing services rannging from commerce platforms, e-mail services, and game development and publishing, NetEase has cemented itself as a global top tier internet services and video game corporation.

E3 (Electronic Entertainment Expo), being considered the largest gaming expo in North America, is a premier trade event for the video game industry hosted in LA. The expo welcomes publishers, developers and manufacturers to showcase their goods to the world and network to create beneficial partnerships. The Expo features an exhibition, events, panels, press conferences and much more. In lieu of this exhibition, NetEase sought to hold a press event.

About Netease.

Our Solution

Eidetic Marketing was in charge of the planning, design and management of the media event. The event design was based on NetEase's base ambiance and expanded by giving the atmosphere a modern look and feel. The venue was aptly selected and furnished to best accomodate the press. From fabrication of brand applications to actual event operation, Eidetic Marketing successfully activated this global media event.

- Key visual design, brand applications, and fabrications
- Optimized venue selection to efficient utilization of space for press event
- HR management to overall operational administration for smooth event progression