2016 NAIAS Detroit

Global Exhibition

POSCO 2016 NAIAS Detroit

Global Exhibition

Project Background

POSCO was founded in 1968 as a steel manufacturing company. Since, it has grown to be one of the largest companies in the world through strategic partnerships and mergers. By creating multiple subsidiaries under its name, POSCO extended its business scope to encompass a variety of other categories, including Engineering Services, IT Solutions, Energy Production, Automotive Component Manufacturing and more.


NAIAS (North American International Auto Show) is one of North America's largest motor show held annually in Detroit. The world’s top automotive, technology executives, designers, engineers and thought leaders gather together to witness the global stage for companies to debut brand-defining vehicles and announce industry-shaping applications. It also serves as a networking opportunity for business partnerships.

About POSCO.

Our Solution

Eidetic Marketing was responsible for the design of key visuals, booth build-up, brand asset fabrication and overall management of POSCO's booth. Eidetic Marketing effectively divided the booth into B2B and B2C areas while adhering to an overarching design that was reflective of the brand's image. From build-up to overall administration, Eidetic Marketing created quality visuals and brand fabrications.

- Key visual design, fabrication of booth and brand applications
- HR management and on-site administration
- Efficiently designed booth to encompass both B2B and B2C aspects
- Exceptionally high-quality installation for booth Interest and engagement