2016 Experiential Brand Guideline

Integrated Branding

THINKWARE 2016 Experiential Brand Guideline

Integrated Branding

Project Background

THINKWARE, which was founded in 1997, is a company that specializes in dash cams and related technologies. From its start in Korea, it has grown internationally, gaining acclaim for its advanced technology and reliable products. THINKWARE is now solidifying its position as a top tier dash cam brand around the world through its exceptional research, development and production.

THINKWARE, though having significant market presence in the Asian market, had no consolidated global brand guideline. THINKWARE's branding and image was fractured across a variety of media channels from the brand logo to content design. In order to create a more concrete global identity for optimal exposure and effective content delivery, THINKWARE opted to create a brand guideline for said purposes.


Our Solution

Eidetic Marketing was tasked with the conception of THINKWARE's brand guideline for the purposes of consolidating a united global image. Through the identification of THINKWARE's values and brand imagery, Eidetic Marketing revitalized the brand's lacking sense of unity. Further, Eidetic Marketing expanded on the brand's core assets, creating core design options for applications across a wide variety of channels.

- Comprehensive brand consulting regarding THINKWARE's current positioning
- Redefining THINKWARE's value and brand image
- Creation of key visuals and design assets for content application