2017 01 Launching Event

Global Events / Social Media & Global Influencer

LYNK&CO 2017 01 Launching Event

Global Events / Social Media & Global Influencer

Project Background

LYNK&CO is a automotive company that is a subsidiary of GEELY, a multinational auto manufacturing company headquartered in China. Founded in 2016, LYNK&CO is a brand that is focused on the automobile’s
internet connectivity and innovative purchasing models for easier acquisition. The brand is centralized on innovation and consistent development, updating their cars 4 times within a year before producing new models.

LYNK&CO's 01 model had been first introduced in 2016, continuously being developed. In the August of 2017, the model was officially released to the public. LYNK&CO wanted to hold an event in conjunction with the launch and Beijing Motor Show to maximize brand exposure efficiently, while aptly reflecting the brand's core values and innovative image to the Beijing's consumer base.

Let me introduce LYNK & CO.

Our Solution

Eidetic Marketing was entrusted with the creative design and fabrication of LYNK&CO's pop-up event. To best represent the brand and its core values, Eidetic Marketing designed the event space
as a trendy and avant-garde. Aptly representing the LYNK&CO 01, Eidetic Marketing directed the totality of the event from fabrications to the operational management

- Creative design and fabrication in accordance with LYNK&CO's values
- Creation of interactive and experiential applications for patrons
- Performance planning, HR management to overall operational administration