2018 Fashion Musical Night China

Global Events / Social Media & Global Influencer

INDITEX 2018 Fashion Musical Night China

Global Events / Social Media & Global Influencer

Project Background

INDITEX is a multinational clothing corporation based in Spain. Having been founded in 1963, the brand grew to encompass more than 7,000 physical locations all over the world. Having subsidiary brands such as Zara, Stradivarius, Bershka and many more, INDITEX is a global powerhouse clothing conglomerate that is known for its designs and efficient manufacturing methods.

As a top global brand INDITEX is known for hosting its Fashion Musical Night as an yearly even for its employees. Through this event, the brand aimed to emphasize its company culture and instill a sense of pride within its employees. INDITEX needed an agency to creatively conceptualize and design the internal company event as well as offering creative methods to create brand engagement.

About INDITEX.

Our Solution

Eidetic Marketing was tasked with the creative conceptualization of an event that encompassed INDITEX's brand values to instill pride within its employees. The theme was based on the musical, Chicago, which boasts a modern but classic feel. Through this concept, Eidetic Marketing designed key visuals as well as brand applications to be used during the event. From fabrication to administration, Eidetic Marketing serviced the totality of said event.

- Creative conceptualization, key visual design and brand applications
- Fabrication of stage and branded structures for the event
- Event program management to event administration