2018 MWC Shanghai

Global Exhibition

Samsung LSI 2018 MWC Shanghai

Global Exhibition

Project Background

Samsung Electronics, a global leader in technology, leveraged its core research and development capabilities, to create Samsung Systems LSI (Samsung SLSI) as a subsidiary. Based on the company's advanced technologies of fine process nodes and rich manufacturing experience, SLSI is positioned as a leading supplier of premium mobile processors, image sensors, OLED display driver ICs and many other semiconductor solutions.

MWC (Mobile World Congress) is the world’s largest mobile industry exhibition and conference. Prominent corporation from all over the world gather together to share ideas and showcase technology. Not limited to mobile operators, device manufacturers or vendors, the exhibition offers an opportunity to view, learn and network among those that are of the mobile industry.

About Samsung LSI.

Our Solution

Eidetic Marketing developed the booth to include both B2B and B2C applications to showcase SLSI's technology. From developing key visuals to fabrications, Eidetic Marketing optimized the application of the given area. The event area was fitted with a wide LED screen for optimal brand exposure. Intuitive product display zones were created for comfortable patron experiences. Eidetic Marketing factored in SLSI’s brand tone and manner to create a booth that was functional and reflective of the company’s values.

- 150 m2, 3,000 B2B attendees
- Division of booth into two core concept zone (Exynos, Isocell)
- Collaboration with social media Influencer for event
- Optimized private meeting rooms for business opportunities