2018 MWC Barcelona

Global Exhibition

Samsung DS 2018 MWC Barcelona

Global Exhibition

Project Background

Samsung Electronics, a global leader in technology created Samsung Device Solutions (Samsung DS) as a subsidiary focused on device components. Samsung DS' booth was divided into 4 zones, each with different subsidiary brands. The brands were Memory, System LSI, SEMCO, and Samsung Design Europe (SDE). Offering a variety of different solutions, each area was to be differentiated under an overall umbrella that was Samsung DS.

MWC (Mobile World Congress) is the world’s largest mobile industry exhibition and conference. Prominent corporation from all over the world gather together to share ideas and showcase technology. Not limited to mobile operators, device manufacturers or vendors, the exhibition offers an opportunity to view, learn and network among those that are of the mobile industry.

About Samsung.

Our Solution

Eidetic Marketing developed the booth to showcase the application of 3 different components of Samsung DS; Memory, SLSI and SDE. Through creative design, Eidetic Marketing successfully created an overarching theme for the booth that aptly reflected Samsung DS' brand image and values. While doing so, the company also successfully differentiated each of the different brands effectively as to create separate zones with different experiential aspects.

- 52 booth exhibition (app. area 468m2)
- Division of booth into 4 different zones by component
- Development of key visuals to fabrication, build-up and on-site management
- Private meeting rooms for business opportunities