2018 GDC Gala Event San Francisco

Global Events / Global PR Service

Tencent Games 2018 GDC Gala Event San Francisco

Global Events / Global PR Service

Project Background

Tencent Games is a subsidiary of Tencent, the world’s largest investment corporation. Founded in 1998, Tencent is also known as one of the world's leading internet and technology companies. Leveraging IT expertise and through strategic investments, the company quickly incubated Tencent Games. Tencent Games has further grown to become a mainstay in the gaming industry, becoming the largest and most valuable gaming company in the world.

Tencent Games’ Gala Event is an event held in conjunction with the GDC (Game Developers Conference), a period in which developers from all over the world gather in San Francisco. GDC is the primary forum by which programmers, artists, producers, and others involved in the development of games exchange ideas and shape the future of the industry.

Let me introduce Tencent.

Our Solution

Held in SF Moma, Eidetic Marketing was able to efficiently portray Tencent Games’ brand image through the planning and execution of event key visuals. Not limited to fabricating and installing brand applications on scene, brand utilizations, digital assets, website planning and development were serviced. Being the main vendor communicator, Eidetic Marketing took charge of the operations of the event, from rehearsals to event activation and management.

- 200 global attendees
- Website design, development and execution
- Fabrication of brand applications
- Overall vendor communication and event activation