2018 MWC Shanghai

Global Exhibition

VIVO 2018 MWC Shanghai

Global Exhibition

Project Background

VIVO is a global telecommunications company that specializes in developing and manufacturing smartphones, accessories, software and online services. Founded in 2009, VIVO rapidly expanded beyond the Chinese market to become one of the top ten global smartphone corporations. Focusing on cutting-edge technology and consumer lifestyle trends, VIVO is continuously introducing innovative products to imprint its brand globally.

MWC (Mobile World Congress) is the world’s largest mobile industry exhibition and conference. Prominent corporation from all over the world gather together to share ideas and showcase technology. Not limited to mobile operators, device manufacturers or vendors, the exhibition offers an opportunity to view, learn and network among those that are of the mobile industry.

Let's Fun VIVO.

Our Solution

From the creation of VIVO’s graphics regarding brand guidelines, Eidetic Marketing creatively designed the booth to maximize brand exposure. The area was divided into 4 different zones using the central LED pillar as the pivot. With the innovative booth division, patrons were introduced to differentiated branding by section, creating more experiential opportunities. Eidetic Marketing assured quality design, production and activation.

- 165m2 Booth, 800 B2B/B2C Attendees
- Created optimal exposure and engagement for VIVO’s new brand, NEX
- Effectively divided the booth with regards to the central 4 sided LED pillar to best portray each product/brand to the consumers