Y-NUTS 2019 Character Marketing

Global Exhibition / Integrated Branding

Egglab Y-NUTS 2019 Character Marketing

Global Exhibition / Integrated Branding

Project Background

Egglab is the creative "laboratory" in which new character IPs, or "eggs" are born. Three global agencies, heralding from their own respective fields of exhibitions, integrated marketing, and character branding, have come together to form Egglab. In 2019, Egglab created new character IPs, the 'Y-NUTS', characters with their own unique personalities and with their own stories to tell. The group of loveable characters is ready to take the world by storm, and are prepared to dive into all forms of media, from mobile emoticons and character merchandise to animations and games, and more. Eidetic Marketing was tasked with marketing for the successful launch of the characters by not only planning the launch event, but also by providing PR, design and management of the exhibition booth.

In 2019, each of these three entities created new character IPs the 'Y-NUTS', that are certain to become global icons. Each of Y-NUTS characters has their personality, each with a story to tell. The group of loveable characters is ready to take the world by storm, ready to jump into all forms of media, from mobile emoticons and character merchandise to animations and games, etc.

Shall we visit the Y-NUTS Instagram?.

Our Solution

Eidetic Marketing was responsible for designing, fabricating and activating the pop-up event ‘Y-NUTS Love Me Land’ in commemoration of the launch of Y-Nuts, held in Shanghai, China. The exhibition space was designed with vivid colors to express the personalities of each of the four characters effectively. A month of successful management resulted in achieving target KPIs.
Eidetic Marketing also helped establish the brand’s identity through designing brand applications, handling social media accounts and managing the global PR of Y-Nuts.

- Global Licensing Industry Market Analysis
- Character Design / Persona Development
- Global Communication Roadmap
- Character Launching Activation
- Merchadise Items Development
- Global Brand Collaboration