2019 BRAND NIGHT OF NEW BAOJUN

Global Events / Global PR Service

BAOJUN 2019 BRAND NIGHT OF NEW BAOJUN

Global Events / Global PR Service

Project Background

Baojun is the brand for the SAIC-GM-Wuling model car, a car made only domesticly in China. After producing their first vehicle in 2010, the company has strove to produce vehicles that consumers could trust. In 2019, Baojun changed the design of their logo from their initial horse rendering to a new diamond symbol. The new logo was developed for communicating aesthetically with younger customers and will be adapted for intelligent and high-tech models.

The New Baojun Brand Night was the first event for displaying Baojun's new brand logo and new vehicle model, the RS-5. Our client wanted to express their core values of being interconnected and open, creative and relaxed freedom, and the belief in dreams, to an interconnected younger generation. So, this brand night had to emphasize Baojun's modern thinking abilities, their dynamism and their openness to the world.

About BAOJUN.

Our Solution

Eidetic Marketing saught to connect Baojun with the younger generation's demographic. We created a space for the presentation in the form of an artistic, diamond shape. A series of interconnected dots created lines and diamond shapes in a beautiful display. The use of neon lighting and black backgrounds gave the event a more futuristic feel. We also covered various other aspects of the event.

- The preliminary planning, activities, and the creative and site design of the whole event.
- Overall construction and site personnel management.
- Control of the activity contents and processes.